Andrea Natella - in Conversation with Alessandro Ludovico

Andrea Natella is an italian sociologist, marketing strategist, cultural jamming artist and creative director of guerrigliamarketing.it, a fake advertising agency, which designs subversive hoaxes and creates weird art projects exploring pornography, politics, and advertising. He will speak about his guerrilla communication strategies between marketing and fiction, using irony as dissimulation and social fiction as method. He has built different fake online platforms, selling surreal but perfectly plausible marketing services and had finally successfully fooled the “Vice”-magazines website into featuring his project “This Man” as real.